As the Managing Director and Head of Sales & Distribution for Personal Financial Services across the region, including Singapore, Malaysia, Thailand, Indonesia, Vietnam, and China, Mr. Lim oversee the sales and distribution of wealth and mortgage loans. With extensive experience in retail banking, he have demonstrated strong leadership and a consistent track record of driving business growth while maintaining stringent governance standards. His expertise lies in transforming businesses into profitable ventures, implementing cost-saving strategies, and fostering a culture of operational excellence.