Damien Cummings has been appointed global head of digital marketing at Standard Chartered Bank, responsible for providing digital and mobile marketing thought leadership as well as strategy formulation and execution. Former chief marketing officer at Philips ASEAN and Pacific, Cummings will be based in Singapore, reporting to Sanjeeb Chaudhuri, group head of brand and chief marketing officer. Cummings has over 20 years of experience in digital and marketing transformation and was responsible for brand, communications and digital marketing across Philips Consumer Lifestyle, Philips Lighting and Philips Healthcare. Prior to Philips, he was the regional marketing director, digital and social media at Samsung Asia. He has also worked at major global corporations in Australia and Singapore including Dell, Ogilvy, Citibank, Coca-Cola, NRMA and McKinsey & Company. Cummings is a much sought after speaker on marketing transformation and digital strategies and actively participates as a thought leader on international industry bodies including the Mobile Marketing Association, CMO Council and World Federation of Advertisers.